Sports Product Launch — New Verticals at Scale
Client
Global Sports Data Platform
Challenge
Launching a new sports vertical within an established data platform is not a product problem — it's a market problem. The organizations you need to sign don't know you in this sport. You have to build credibility and commercial relationships from scratch, in parallel with product development.
The mandate was to design and execute the full go-to-market strategy for two new sports — American Football and Volleyball — across multiple international markets simultaneously.
Our Solution
• Market positioning strategy for each new vertical • Target market prioritization: which leagues, federations and clubs to approach first • Stakeholder mapping in each target market • Commercial framework adapted to each sport's organizational structure • Coordinated outreach and relationship-building across markets • Pilot deal structure designed to reduce barrier to first contract
Results
Both verticals successfully integrated into the product ecosystem. Commercial pipeline built across multiple markets. First contracts secured in target markets. Product positioned as credible data solution in new sports categories.
New Sports Verticals Launched
Markets Activated
Months to First Commercial Contracts
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Ready to achieve similar results?
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