Sports Data Commercialization Architecture
Client
Sports Technology Company
Challenge
Sports data is a crowded market. The organizations with the best data don't always win — the ones with the best commercial architecture do. Pricing, packaging, distribution strategy and partnership structure determine whether a data business scales or stalls.
The mandate was to redesign the commercial approach: how the product is packaged, priced, sold and supported — and to build the partnerships that multiply distribution.
Our Solution
• Full commercial audit: pricing, packaging, sales process and competitive positioning • Revised pricing architecture based on market analysis • New partnership and distribution framework • Sales process redesign focused on enterprise and federation clients • Commercial governance structure for consistent execution
Results
Improved commercial performance. Cleaner deal structure with higher average contract values. Partnership network expanded. Sales cycle reduced through better qualification and process.
Improvement in Average Contract Value
New Partnership Agreements
Markets Optimized
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